It’s that time of year again! This year’s Expo! Expo! IAEE’s Annual Meeting and Exhibition kicks off December 16. And here at 42Chat, we’re thrilled to announce that HEX – the expo’s official conversational A.I. chatbot – returns for another exciting year. At last year’s conference, HEX helped the IAEE team engage guests through SMS text by responding to over 3,500 user inquiries with a 97 percent Correct Response Rate.
HEX isn’t just any virtual assistant – it’s an active IAEE team member that uses conversational A.I. to save customer support time while enabling deeper attendee engagement. IAEE understands that not all A.I. is created equal, and if you’re using A.I. to support your business, it’s important to know how different A.I. models can impact your brand.
What makes HEX uniquely able to support guests at IAEE’s annual event? For one thing, every one of 42Chat’s curated conversational A.I. chatbots is safe and accurate: every bot is fully trained on topics that the IAEE team has pre-selected and needs. Unlike generative A.I., 42Chat's conversational A.I. chatbots never “hallucinate” or go off topic. How is this possible? Unlike generative A.I., our bots are trained on all the ways users can ask a question, but responses are curated to provide only answers that are IAEE-approved.
In short, it depends. Technology continues to change rapidly and it’s wise to be cautious. In the time between last year’s Expo! Expo! and this year’s event, generative A.I. has made huge, innovative strides within most applications. But generative A.I. doesn't create answers from a fact base, they generate answers based upon the general and specific knowledge they are trained on. For this reason, their answers can be wrong or off-topic, which is a risk most businesses can’t accept.
So, in a battle between a curated conversational A.I. chatbot and a generative A.I. assistant, who’s the winner?
Spoiler alert: it’s curated conversational A.I.
There are some similarities between curated conversational A.I. chatbots and generative A.I. virtual assistants –– like instant response time, natural language processing and intuitive interfaces. But there are also plenty of key differences to be aware of before you use A.I. to support your brand.
The key difference between the two is that, while curated conversational A.I. chatbots are trained specifically to serve your brand, generative A.I. assistants aren’t loyal to (or informed about) your specific company. Think about the difference this way: using generative A.I. for your brand is like training a new hire by having them review stacks of company literature on top of every other piece of information that’s available about your brand.
In short: If your goal is to give your audience better, more accurate information, we wouldn’t recommend using bots trained on anything other than coherent, curated and approved company knowledge.
Don’t get us wrong: generative A.I. is great for the average user when accuracy isn’t critical. In just seconds, ChatGPT can spit out formulas, grocery lists, wedding ideas – and whatever else you ask it for. But generative A.I. has also proven incredibly risky in business situations, like when Air Canada’s virtual assistant incorrectly assured a passenger he could book a ticket and apply for a bereavement discount in early 2024. When your brand is at stake, it’s just not worth the risk of delivering a bad answer.
For example, let’s say two or three attendees at your conference ask a generative virtual assistant about your brand, and it goes on a tangent that has nothing to do with your company – or worse, delivers obviously inaccurate information. You’re left with disappointed guests who question why you would deploy a solution that didn’t address their needs. And when you lose trust, it’s hard to gain true loyalty. Now, imagine if you could instantly deliver correct and high quality information, every time, directly to your audience –– while saving customer support time. That is what we do at 42Chat.
Visit us at Expo! Expo! – and see the curated conversational A.I. difference for yourself. Connect with HEX by texting “Hi” to 877.358.3149 to get instant information on this year’s event – or just scan this QR code.