42Chat CEO and Co-Founder Chuck Elias presented on the power of A.I. chatbots as a marketing tool at Experiential Marketing Summit 2019. In this TechTalk, you will learn what A.I. chatbots are, what makes a good chatbot, and the power of adding chatbots to your marketing strategy.
Highlights from EMS A.I. Chatbot Presentation:
- The goal of business leaders is to create loyal and passionate customers, and the only way to do that is through providing great experiences.
- With the rise of personal assistants like Alexa and Siri, we no longer process information through traditional marketing channels like websites and emails the way we used to.
- EventBots are artificial intelligence natural language processing chatbots. Essentially a marketing chat channel that operates over SMS.
- Your customers have chatbot technology in their hands, and they know how to use it.
- Why is SMS the primary focus of EventBots? Your chatbot needs to live on the channel where your customers already are, and text is where they’re spending their time. Chat marketing works because SMS is the highest-engagement channel out there.
- A.I. Chatbots have two key components: a template, and a library.
- Chatbots can be built to answer any question, but practically you must choose the scope, or how much you want the chatbot to know, and the scale, or how many people will be using it, for how long, and across what channels (SMS and web, or just SMS).
- Marketing chat channels, or chatbots, are built to address the intent behind each question, not just what is asked.
- Knowing what the chatbot does not know is as critical as knowing what it does know. With chat marketing, what your customer asks the bot provides you with valuable insights.
- EventBots can represent a brand and become a 24/7 team member.
- With EventBots, you can have a chatbot up and running within 1-2 weeks. Even a complex deployment only takes 6-8 weeks.
- Your chatbot needs a high Correct Response Rate and a high Need Response Rate in order to be a trusted channel for your customers. It’s the quality and value of the support that you offer that will get users to stay opted in on SMS.
A Marketing Chatbot Can Delight Event Attendees. Experience it For Yourself in This Graphic Novel.
