Choosing event technology is hard. Every vendor claims they have the best event app or the newest event tech. The better question is simpler: which tool helps attendees get what they need with the least friction?
Before you choose the best event app for your event, ask what your attendees are actually trying to achieve.
Can an Event App Get the Job Done?
The JTBD theory, developed by famed Harvard Business School professor Clayton Christensen, is simple: customers “hire” products to do specific jobs at a specific moment in time and will choose the product does the job most easily, and at the lowest total cost (in money, time, effort, or emotional energy).
Your event attendee’s “jobs” are usually questions to be answered:
- What’s the agenda?
- What should I wear?
- What’s for lunch?
- When’s the bar open?
- Is the bar free?
To get these answers, they'll seek out the path of least resistance and most reward. Even the best event app can create friction if attendees have to download it, sign in, and hunt through menus just to find one answer.
A 42Chat EventBot powered by Curated AI provides instant, accurate information to attendees, driving Successful Engagements: questions answered correctly, timely updates read, and useful actions taken.
What Event Technology Should Actually Do: Remove Friction
Interacting with a 42Chat EventBot is as simple as sending a text. Everyone can text. It’s almost always on the first screen of our phones and can be opened quickly. Just enter the phone number for the EventBot and text like you would with a family member or friend. Your attendees get answers faster, with less effort.
Speed matters, but accuracy matters more. Our event bots can answer questions phrased in millions of different ways and get the job done quickly, with a 95%+ Correct Response Rate. And since it’s designed to be conversational, it never sounds scripted or robotic.
A Bot Lets You Talk to Attendees Like an Individual, Not a Number
When attendees opt in to SMS, you can create a more useful, ongoing relationship tied to your existing systems. That means the bot can deliver personalized responses. If a conference VIP asks “where’s dinner,” they will receive a different response than a regular attendee. If a wedding guest asks what table they’re sitting at, the bot can tell them exactly which one.
Over time, that helps you build a base of Connected SMS Users you can reach with timely updates before, during, and after the event. Imagine going to a conference and getting a message that reads “Here is a link to your badge to speed you through check-in.”
This happens at scale, so teams can deliver more personalized support while creating more Successful Engagements.
The Best Event App Doesn’t Help if Attendees Delete It
Unlike mobile apps or emails, which we regularly delete or rarely read, text doesn’t go away. Long after the event ends, your Connected SMS Users () remains available for year-round engagement.
This is not about sending noise. It’s about sending timely, relevant messages people actually want. We’re talking about building a true 1:1 relationship with targeted messages and timely information that will be valued.
Frequently Asked Questions
What Can Event Technology Do For You? Download Our Audience Engagement E-Book to Learn More.
