Festival organizing is one of those jobs that your mom and friends think is all excitement and glamour. They envy the hobnobbing and backstage access (which is great) but they don’t see the huge amount of work that goes into it. Sure, you technically got to meet the Red Hot Chili Peppers (for three seconds), but you mostly got to know their people and spent their whole set stressing about the pyrotechnics and answering questions about who’s serving vegan food.
When the show starts, you deserve more time enjoying the show and less time answering the same question over and over again. The way to get there is by taking the million little questions off your and your team’s plates. If your website, emails, festival app, and social channels aren’t delivering that relief, the solution might be Curated AI, our proprietary system that hand-curates and continually refines AI responses for unmatched accuracy and brand voice alignment.
What a FestivalBot Does Better Than a Festival App
FestivalBot is your ticket to instant answers and personalized connection for your event. It’s an SMS-based chatbot that can respond to attendee questions instantly and at scale, for festivals of all sizes. 42Chat is the leader in AI over text with a 95%+ Correct Response Rate, the percentage of chatbot replies that perfectly address attendee intent. You can count on those answers being right and driving Successful Engagements, interactions that drive meaningful outcomes, defined as questions asked and correctly answered, notifications sent and promptly read, and action taken.
Our bots aren’t just accurate, they’re way more fun to use than your festival app. We’ve won countless awards for conversation design and innovation by giving each bot a unique name and personality for a powerful extension of your brand. Do you love emojis? So can your bot🙌. Does your brand have some edge? Your bot’s voice can too. We customize for any type of event, whether it’s a festival, conference, or wedding.
There’s so much this bot can do. Here’s what that looks like from a festivalgoer’s point of view. Let’s call her Margo and your bot Hendrix.
Before the Festival
Consider Hendrix a part of your core year-round team. With a few setup steps, your personalized bot can be live and ready to support your fans. Once that’s done, all you need to do is share Hendrix’s phone number or QR code with your audience, and he’ll get right to work.
The first thing Margo might ask is who’s on the lineup. Hendrix could respond with “This lineup is so metal” and send a link to a searchable, filterable list of your acts. When she sees her favorite Swedish doom metal band, she’ll definitely want tickets. Hendrix can help her with that, too.
During the Festival
Hendrix is really going to shine once Margo’s combat boots hit the dirt. Your team gets pretty sick of pointing people to the water, right? Imagine how much more time they’d have if Margo (and everyone else) just asked Hendrix. He can send a map right away. When Margo asks about food vendors, she’ll get a list and say, “Tacos! Sweet.”
And because texting works both ways, Hendrix can also send timely outbound messages. Margo will definitely want to know about the early-bird access to your limited supply of backstage passes. Later, Hendrix can send a message like, “Don't want to carry your merch around all day? Get it delivered by placing an online order for this year's festival poster, t-shirt, or your favorite artist’s latest release on vinyl. Shop here…” Then, when Margo is sad the festival is almost over, Hendrix can share a sign-up link to receive notifications as soon as tickets for next year go on sale.
These messages reach Margo in the same channel where she already asks questions. And when you really have to reach your guests, perhaps with an urgent update, Hendrix is ready to go to work.
After the Festival
Margo lives for your festival and getting to the end is bittersweet. With Hendrix, the relationship doesn’t have to end. That ongoing relationship helps you build a base of Connected SMS Users, attendees who actively opt in and maintain a live two-way SMS relationship with clients, keeping that channel open long after the festival ends (unlike many festival app downloads).
If you know Margo would love a similar festival that’s happening next month, or one of your artists will be in her hometown in the fall, let her know about it. Same goes when you lock down your next dates. And if you let Hendrix know whenever you book another act or vendor, Margo will be pleasantly surprised when she starts dreaming about next year and asks Hendrix, “What’s new?”
Frequently Asked Questions
Looking to Upgrade From Your Event App? Let's Talk Chatbots.
