Event attendees have it good. They show up to your meticulously-planned event, soak up the experience, and leave before cleanup. Meanwhile, between answering a million questions and putting out metaphorical fires, you’re constantly reading the room to understand the event attendee experience in real time.
Sure, the most frustrated or ecstatic attendees will tell you themselves, but what about the rest? Wouldn’t it be great to understand what attendees need in real time? We can help with that.
How to Measure and Improve the Event Attendee Experience
42Chat helps event teams use SMS as a direct engagement channel before, during, and after the event. The bot improves attendee experience by driving Successful Engagements: questions answered correctly, updates sent and read promptly, and actions taken. Attendees can ask the EventBot for information and get an instant, accurate response, powered by Curated AI. What we’ve noticed across hundreds of events per year and millions of inquiries is that when interacting with a bot, attendees tend to ask more questions and they ask about things that they wouldn’t bother to ask a human.
Our clients get access to this data in real-time. Yes, that means you can spot patterns in attendee questions and see where confusion spikes. 42Chat also guarantees a 95%+ Correct Response Rate, which is the percentage of times that the chatbot responds correctly to the user need. This means your bot actively improves the event attendee experience by getting attendees the information they need, when they need it.
Want to see what the attendee experience looks like from the other side? Our graphic novel shows it in action.
Here’s a sneak peek at a couple of the panels:
An EventBot really could and would give the answers in the story (except, maybe, for the one at the end).
What a Net Promoter Score Is, and How to Find Out Yours
If you look closely at the second panel, you’ll notice “NPS” and a number in the bottom right corner. That stands for Net Promoter Score— it measures customer experience and predicts business growth. NPS is collected through surveys asking the customer to rate on a scale of 1-10 how likely they are to recommend your brand to a friend.
In everything you do, it’s a good idea to think about how it might affect your attendee’s NPS. We think about it a lot, which is why we included it in the graphic novel. As you read, keep an eye on that score and consider which direction it could have gone if you didn’t have a bot.
How can you find out your NPS? EventBots aren’t just for inbound questions. They also help you build a base of Connected SMS Users you can reach with timely updates, pulse checks, and post-event follow-up. We highly recommend a mid-event and post-event pulse check using the bot’s polling feature.
Frequently Asked Questions
Want to Give Your Guests the Best Attendee Experience Ever? Download this Audience Engagement E-Book to Learn How.
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