At executive events, every interaction needs to drive value. With a C-suite demographic, the goal isn’t just to provide great attendee support; it’s also critical to maximize ROI.
That’s why the Society of Independent Show Organizers (SISO) partners with 42Chat, bringing their ConferenceBot, Redd, to power the CEO Summit. By opening the SMS channel through the CEO Summit, SISO and 42Chat have built a growing community of opted-in users who can be reached with timely, relevant updates well beyond the event itself.
The partnership delivers measurable results: more Successful Engagements, increased Connected Users, and a high-ROI communication channel that strengthens the value of SISO’s events and member connections.
High-Impact Results at Back-to-Back CEO Summits
Each year, SISO’s CEO Summit brings together the most influential decision-makers in the for-profit events space. SISO organizers know that every single minute of the attendee experience matters, and 42Chat’s Curated A.I. solutions deliver ongoing value by keeping audiences informed, engaged and connected long after the event ends.
The value of Curated A.I. EventBots is twofold: on the one hand, every attendee using Redd gets instant answers to their questions, and on the other, Redd opens a high-ROI SMS channel, which drives engagement and scales SMS opt-in with audience growth.
At the 2024 and 2025 CEO Summit, Redd operated as a 24/7 team member via SMS and web. This is what Redd has accomplished for SISO so far:
- Rapid Connected User growth: In 2024 alone, Redd grew SISO’s SMS user base to 227 Connected Users in just 8 days. No other channel can match that pace.
- Successful Engagements: Redd answered 393 questions in 2024 and 412 in 2025, indicating hundreds of high ROI engagements and the beginning of a scalable, engaged community. Additionally, in 2024, SISO saw 413 clicks on links to the schedule, attendee list and more -- and that number more than doubled to 963 clicks in 2025.
- High value support: Redd delivered a 98%+ Correct Response Rate, far surpassing industry standards.
- Always-on availability: Over both events, 23% – 31% of questions came in after hours or on weekends, all handled seamlessly by Redd, further highlighting the value of 24/7 SMS support.
Expanding the Partnership to Power SISO’s Leadership Conference
By partnering with 42Chat to integrate Curated conversational A.I. solutions into its engagement strategy, SISO provides attendees the information they need in three seconds or less, with no app downloads or other barriers to timely answers. Every instant response builds trust and protects the event’s brand for SISO’s discerning audience: CEOs, presidents and business owners.
Following the audience engagement at the 2024 and 2025 CEO Summits – plus seeing the value and ease of the SMS channel – SISO has expanded its partnership with 42Chat to include its 2025 Leadership Conference. This move underscores what all leading for-profit event organizers have come to know: SMS is the future of attendee engagement and support. Hands down, it’s what keeps events competitive in 2025 with its 98% open rates, high click-through rates, and its ability to build a high-ROI community with attendees before, during and after an event.
SMS Chatbot Adoption Is Accelerating at For-Profit Events
At its core, SMS engagement is about delivering value for attendees in a channel they want to open for ongoing communication. It starts at registration where clients request mobile numbers for event and emergency communications (Typical yields are 85%+ of registrants). 42Chat triggers an SMS registration confirmation on completion and deploys a Curated A.I. SMS chatbot that delivers instant answers, reminders and updates that are relevant and helpful.
With this opt-in process, the SMS user base grows rapidly and users stay engaged because the value is continuous, not transactional. Plus, user behavior data like click rates and responses help organizations hone their outreach strategy on an ongoing basis. The result is a responsive, 1:1 channel with an opted-in community that can support increased attendance, revenue-driving initiatives and measurable ROI.
SMS isn’t just faster, it’s smarter. By combining mobile messaging with 42Chat’s trusted, Curated A.I. solutions, organizers can:
- Build an opted-in community around their event
- Open new channels for sponsor promotion and lead generation
- Deliver successful engagements with audiences year-round
- Reduce inbound customer service needs across other channels
- Respond to questions instantly, even when demand is high
Want to see how 42Chat can elevate your event strategy?
Explore the advantages of using chatbots for SMS: cut support costs, improve event satisfaction scores, increase brand equity and drive ROI at your next event.
