Mingo Makes a Comeback for Connection and Engagement at FSAE

If you attended the 2025 Florida Society of Association Executives Annual Conference, chances are you took part in professional development programming, heard inspiring speeches, mingled with other attendees – and maybe  even sampled some local Florida brews. And if you needed instant information about the event – from registration and agenda to transportation and weather –you likely reached out to Mingo, FSAE’s curated A.I. chatbot, designed by 42Chat. Mingo served as a team member who was on-call 24/7 – delivering instant answers over SMS and web, driving attendee engagement, and opening a high-value communication channel for FSAE.

Mingo’s Stats

At the conference, Mingo delivered answers in seconds through the one channel attendees never ignore: SMS. With read rates of 98%, Mingo drove engagement that apps, email and social media simply can’t match. 

During lead-up and launch of the FSAE Annual Conference, Mingo gained nearly 400 new member opt-ins through SMS and answered 574 questions.

Not only did Mingo answer member and attendee questions across a range of topics, but it also sent targeted, high-value notifications and reminders to keep members informed, supported and connected. This approach gives FSAE a way to tap into and maintain an engaged SMS community throughout the event –and beyond. Once they’ve opted in, members can engage with Mingo and the FSAE brand all year long. Mingo even served as FSAE’s first line of defense for event security, sharing alerts about inclement weather to all 399 connected users, along with standing ready to assist in emergencies. 

As an additional FSAE team member, Mingo provided 2520 hours of real-time support to FSAE’s annual conference attendees, 24 hours a day. Plus, 23% of user inquiries came in after hours or on weekends. Mingo answered them instantly without needing a single staff member on call. By automating answers through SMS, FSAE eliminated hundreds of staff hours and thousands in costs while increasing member satisfaction and engagement. 

FSAE knows that building an engaged SMS community is essential for event success and ongoing brand engagement. Chatbots like Mingo make it easier and more affordable than ever for event organizers to deliver:

• Instant member engagement
• Higher attendee satisfaction and retention
• A high-value communication channel that attendees and members want to engage with

Using curated, conversational A.I., 42Chat creates and deploys high-ROI products that provide valuable customer support. By opening the SMS channel, we help organizations gain and retain SMS opt-in that ultimately drives engagement. To learn more about how you can create a highly-engaged SMS community with 42Chat, let’s chat.