98%+ message read rates. Answers in under three seconds. 24/7 member support. That’s what members of the Texas Society of Association Executives can expect from their three-year partnership with 42Chat.
42Chat will partner with TSAE to launch a powerful, curated AssociationBot for its 2025 New Ideas Annual Conference, September 7-9, 2025.
TSAE 2025: From Event Support to Ongoing Member Value
TSAE is the primary resource for association professionals across Texas. Through education, networking and professional development, TSAE empowers leaders to build stronger, more connected organizations. With members representing a broad range of industries, TSAE is committed to helping associations thrive in a rapidly changing world.
TSAE’s 2025 New Ideas Annual Conference brings together association professionals to explore bold strategies, emerging technologies and innovative approaches to member engagement. It’s a dynamic space for leaders to connect, share insights and shape the future of association success.
TSAE has worked with 42Chat since 2024 to enhance its in-person events with chatbots that provide accurate, brand-safe answers to thousands of member questions. Now, that relationship will expand to power deeper, more consistent member engagement throughout the year. This next phase of partnership brings year-round, curated A.I. member support to the TSAE community. It’s a strategic investment in the association’s approach to member engagement – turning SMS into the organization’s most responsive and highest-ROI member support channel.
TSAE’s AssociationBot will go far beyond event logistics, answering questions about member benefits, dues, renewal deadlines, continuing education requirements and more – 24/7/365. Members don’t have to log in, download an app or navigate a clunky web portal. They simply text the bot their questions and get the right answer mere seconds later.
Why This Partnership Matters
TSAE supports a growing network of professionals who lead associations across Texas. Its members expect responsive support, relevant programming and intuitive tools. And by deploying its AssociationBot, TSAE ensures that every member will get fast, accurate answers – and an experience that reflects the organization’s commitment to excellence.
Whether it’s a question about CE credits, accessing member-only content or registering for the New Ideas Conference, TSAE members now have a personal, on-demand A.I. assistant in their back pocket.
Lower Support Costs, Increased Engagement
Association leaders around the world continually face the inherent challenges of serving a large member base with a small team. But 42Chat’s new AssociationBot solves that problem with a curated, conversational A.I.-powered solution that works like an extension of association staff – without increasing budget or headcount.
An AssociationBot supports member organizations year-round by providing instant answers via SMS – about everything from renewal deadlines to certification requirements.
For example, TSAE’s new AssociationBot can:
- Cut routine member inquiries by up to 70%
- Improve member satisfaction scores by up to 40%
- Drive 40%+ click-through rates on member resources, offers and events
The result? A dramatically better experience for members and fewer demands on internal support teams.
Built for Urgency, Trusted by Members
When association members have questions, they expect immediate answers – especially around renewals, events or deadlines. Email responses are often slow and may go unread, while apps rarely get used. But SMS is different.
98%+ of text messages are read – most within just a few minutes.
SMS is always on and always seen. An AssociationBot meets members where they are – on text – and drives high engagement in real time.
This partnership isn’t just about smarter, more responsive support – it’s also about raising the bar for what members can expect of their associations.
Ready to Drive Engagement for Your Association?
TSAE is setting a new standard for responsiveness, support, and connection. See how an AssociationBot can help your organization deliver 24/7 answers, reduce staff workload, and drive meaningful engagement all year long.
