SEMA Selects 42Chat as the Exclusive AI Chatbot Provider for Their Annual Show


Specialty Equipment Market Association (SEMA) Selects 42Chat as the Exclusive AI Chatbot Provider for their annual show in Las Vegas, NV. 

The Specialty Equipment Market Association (SEMA) is proud to announce its official partnership with 42Chat, a leading provider of curated conversational AI chatbot solutions. This collaboration designates 42Chat as the exclusive AI chatbot provider for the SEMA Show, highlighting SEMA's commitment to enhancing the attendee experience and fostering innovation in the automotive aftermarket industry. 

SEMA, renowned for its mission to support and promote the automotive specialty-equipment market, recognizes the pivotal role of technology in today's automotive and consumer-facing landscape. By partnering with 42Chat, SEMA opens text as a powerful customer engagement channel for their show. By equipping the audience with cutting-edge AI chatbot capabilities, SEMA will improve safety, open new engagement channels, deliver exceptional customer experiences, and streamline communication. 

Tom Gattuso, VP of Events  at  SEMA, expressed excitement about this partnership: "We are thrilled to collaborate with 42Chat as our AI chatbot provider to more deeply engage with our audience. This partnership aligns perfectly with our mission to empower our members, provide world-class support, and advance the automotive aftermarket industry  through constant innovation.” 

Bob Caldwell, Co-Founder of 42Chat, shared his enthusiasm: "It is a testament to SEMA’s forward-looking vision that they are opening the SMS channel for attendee support, emergency communications, and new opportunities. Being selected as SEMA's exclusive AI chatbot provider is a great honor for 42Chat. We look forward to working closely with SEMA to harness the power of AI over text.”

This partnership represents a significant step toward SEMA’s goal of continuing engagement and innovation in the automotive aftermarket industry. Andy Tompkins, Trade Show Director for SEMA, noted, “We believe integrating artificial intelligence into the SEMA community provides us a competitive edge as we solve the changing business problems of service, support, and safety.”

For more information about the Specialty Equipment Market Association (SEMA), please visit

About 42Chat: 42Chat is the leading provider of curated Conversational AI solutions for organizations and events looking to enhance & protect their brand, gain & retain customers, and capture & act on insights. 42Chat has won numerous event industry awards, including the SISO Innovation Battlefield, IMEXpitch, IBTM World Technology Watch, and IAEE Innovative Business Solution. To learn more, reach out to us at 

Media Contacts: 

SEMA Media Contact: [Erik Wedin] [] 

42Chat Media Contact: [Abbey Barry] []

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